Dressing Pinup for Your Body Type - Creative Contribution by Belinda

Dressing Pinup for Your Body Type - Creative Contribution by Belinda

The pinup style is a wonderfully classic style that is perfect for all body types. Since the pinup style is meant to show off your curvaceous body, why not choose garments that are ideal for your specific shape?

Patriotic Pinup Fashion - Made in America by Heart of Haute

Pin up or pinup images got their name from the way that they were "pinned up" on the walls of barracks, bunkers, office walls, ships, and even planes during war time. These alluring photos and illustrations were created to help raise the "morale" of the many young men serving long, dangerous tours away from friends, family, and love. 1940s era pinups were a part of a long history of soldiers customizing their gear and living quarters - a tradition that continues today. 

From Rita Hayworth in her nightgown to Betty Grable in her bathing suit, patriotic pin up girls were everywhere, even in Yank - the unfortunately (or appropriately) named weekly magazine published by the US Army.  Winston Churchill jokingly dubbed Jane, a blonde cartoon pin up drawn in the Daily Mirror Newspaper 'Britain's secret weapon.' War time pin ups even moved out of photos and postcards to be painted on jackets, the side of tanks and bombers, and tattooed on many bodies. Pin ups were depicted in dresses, lingerie, bathing suits, sometimes even less. 

1940s USO girls wearing pinup bomber jackets

 

Pin ups in modified military uniforms were created to show sexy support for the war effort. The sailor or Navy pinup has always been popular, appearing even in early Sailor Jerry tattoo designs. This iconographic look is patriotic, retro, and above all sexy. Nautical style is always fresh and classic, and Heart of Haute can help you use the best of this venerable vintage American look to create a memorable modern pin up figure. We have curated an amazing Patriotic pinup style collection - red, white and blue looks good on you! Perfect for 4th of July parties, parades, and the many summer festivals that we all enjoy.

Our Sailor dress is a classic - based on the pattern of a vintage dress, it has nautical pin up style without looking too much like a costume. Available in a patriotic palette of red, white and blue! In cool, crisp 100% high quality cotton, this dress is versatile and flattering with side ties for a perfect fit. Our sweet anchor print in pale blue can be found on our Matey Dress and Ella Top. Add a matching headband for a Rosie the Riveter inspired vintage look. You can even get the Baby Beverly Dress in Blue Anchors for the perfect mother daughter photo look! 

 As we celebrate the unique country that we live in, why not do it in a unique outfit that was made in America by Heart of Haute? A special thank you and an extra kiss from Heart of Haute to all of those who have served in the U.S. Military - past, present, and future! 

For the Ethical Shopper - Why Buy American Made?

Hello Heart of Haute Fans, I will warn you now, this wont exactly be the most feel-good or happy post. In fact, it may be eye opening to some of you or saddening. I want to address something that we feel strongly about and that is sweatshop labor. We believe in paying people fair wages and providing a comfortable work environment for our employees. Not just because it's the law, but because we want to! We know that happy employees makes good quality products and service.

I'm sure many people are aware of the concept of what a sweatshop is. The majority of items you can buy from the mall or big box stores, often called "fast fashion," are made overseas in sweatshop factories all around the world. Check the label in the dress you're trying on, it will surely say  "Made in China" or Bangladesh or Indonesia or Vietnam or Mexico... There were two recent catastrophes in Bangladesh. These disasters occurred due to the factory owner neglecting to keep the building safe for working environments.

From the industrial revolution, to the scandals involving Nike in the 1990s, working conditions that produce consumer goods have often been questionable. In 2013, there was a fire in a garment factory, which provided items to WalMart, that left 112 dead.  On April 24th of 2013, a garment factory building collapsed, which left more than 500 people dead. The building collapsed because of power generators shaking the walls. Both of these incidents could have been avoided if upgrades were made to the buildings, and with all the money the companies are making from this cheap labor, you would hope they would at least take that responsibility.  It's just unfortunate - and issues like these continue today.

So what can you do?  There are many alternatives to fast fashion, but it requires a little extra time and creativity.  You can also make a personal effort to avoid spending money in places that you know use sweatshop labor.

  • Shop American-  As you know, Heart of Haute is all made in the US within a 20 mile radius of our main office in Los Angeles county, if not under our own roof in San Dimas.  Shopping for products made in the US means you're supporting American jobs and you'll also find  yourself with a better quality item.
  • Shop Etsy- There are tons of young entrepreneurs  who are hungry to share their  unique designs with the world! You can help them and have a good experience. There is something very special about knowing an item is one-of-a-kind or maybe even made just for you. www.etsy.com
  • Shop Vintage- I know we love shopping for vintage! These items always come with their own story and are also usually much better quality than most things you can find today. Compare a vintage dress from 1962  to a contemporary  mall-bought dress. There's a reason that Vintage dress has lasted as long as it has.
  • Shop Recycled- Sure, you have to sift through racks of random articles of clothing.  Check out places that also donate to support good causes: Buffalo Exchange, Out of the Closet, and Goodwill.

Interested in learning more?  Check out this book, Overdressed  by Elizabeth Cline. She explores the world of cheap and fast fashion. This site even includes a list of online stores and designers that follow ethical practices. So, I do apologize if this has left you feeling icky or sad about your own shopping habits- that is certainly not my goal.  Shopping and new clothing should make us feel good. I think if we become more aware of the connection we have with the maker of our items, it gives us reason to continue to make good choices for ourselves.

With Love & No Regrets, Mandie Bee