Patriotic Pinup Fashion - Made in America by Heart of Haute

Pin up or pinup images got their name from the way that they were "pinned up" on the walls of barracks, bunkers, office walls, ships, and even planes during war time. These alluring photos and illustrations were created to help raise the "morale" of the many young men serving long, dangerous tours away from friends, family, and love. 1940s era pinups were a part of a long history of soldiers customizing their gear and living quarters - a tradition that continues today. 

From Rita Hayworth in her nightgown to Betty Grable in her bathing suit, patriotic pin up girls were everywhere, even in Yank - the unfortunately (or appropriately) named weekly magazine published by the US Army.  Winston Churchill jokingly dubbed Jane, a blonde cartoon pin up drawn in the Daily Mirror Newspaper 'Britain's secret weapon.' War time pin ups even moved out of photos and postcards to be painted on jackets, the side of tanks and bombers, and tattooed on many bodies. Pin ups were depicted in dresses, lingerie, bathing suits, sometimes even less. 

1940s USO girls wearing pinup bomber jackets

 

Pin ups in modified military uniforms were created to show sexy support for the war effort. The sailor or Navy pinup has always been popular, appearing even in early Sailor Jerry tattoo designs. This iconographic look is patriotic, retro, and above all sexy. Nautical style is always fresh and classic, and Heart of Haute can help you use the best of this venerable vintage American look to create a memorable modern pin up figure. We have curated an amazing Patriotic pinup style collection - red, white and blue looks good on you! Perfect for 4th of July parties, parades, and the many summer festivals that we all enjoy.

Our Sailor dress is a classic - based on the pattern of a vintage dress, it has nautical pin up style without looking too much like a costume. Available in a patriotic palette of red, white and blue! In cool, crisp 100% high quality cotton, this dress is versatile and flattering with side ties for a perfect fit. Our sweet anchor print in pale blue can be found on our Matey Dress and Ella Top. Add a matching headband for a Rosie the Riveter inspired vintage look. You can even get the Baby Beverly Dress in Blue Anchors for the perfect mother daughter photo look! 

 As we celebrate the unique country that we live in, why not do it in a unique outfit that was made in America by Heart of Haute? A special thank you and an extra kiss from Heart of Haute to all of those who have served in the U.S. Military - past, present, and future! 

The New Heart of Haute Fashion Catalog for 2014, version 1

It is complete. The thing I work the hardest and longest hours on. One of the most important pieces of media we create over here at Heart of Haute. It's like "The Book" in the movie, The Devil Wears Prada

Luckily I'm much happier than Merril Streep's character and I don't really drink coffee a certain way and I am very kind to my assistants. In fact, I find myself assisting them more often....What? You haven't seen that movie? I swear it's not a chick flick. It's really good.

Anyway- what am I talking about? OH YES!  It's our Bi-Annual catalog. Yes, I make this catalog for our wholesale customers (those are customers who purchase our garments in bulk to resell in their shops), but I also make it available for everyone to view. Why? Well, honestly after all that hard work I put into it- and this time I shot and edited about 40% of the images myself- I want to TELL EVERYONE ABOUT IT!!! Yes, I am proud and usually exhausted when this project is complete.  The great thing about working on this catalog is that each one gets better and evolves from the one before it.  I am always learning new things about editing and photography when I make this thing.  I dread the 3-4 weeks I spend working on this book, but I also look forward to the challenges it brings. The headaches and heartaches, but in the end, the finished product is well worth it.

I share it with everyone because we group our products in fabric families so you can see the line as a whole rather than figuring out what prints the Beverly does or doesn't come in. You also get a sneak peak at what will be available in the coming months....so you know how to plan out your wardrobe for next Spring of course!!!

With Love & No Regrets!

Mandie Bee

Summer Sugar Stripes

Summer's in full swing, Heart of Haute-lovers, and we have great new styles perfect for all the fun in the sun you'll be having! To help you stay true to your style, and stay cool in the heat, take a peek at our new Sugar Stripes Collection.  

The Maybeline Dress (shown below in Purple Stripe and Blue Stripe) is the perfect dress for your next BBQ, beach party, or even a night out at the local county fair. This sleeveless dress, with adjustable straps, is perfect for those hot summer days and warm summer nights. The Maybeline Dress even has pockets (and who doesn't love a dress with pockets?!)

Maybeline Purple Stripe

Maybeline Blue Stripe

Model: Stephanie Weber

Summertime is known for concert season! Headed to go see your favorite artist or band? Whether you're off to see a hot act at the Hollywood Bowl, or the LA Philharmonic at the Walt Disney Hall, you'll be a show stopper wearing the Regina Dress (shown below in Purple Sugar Stripe.) It's just casual enough to be comfortable, but dressy enough for any special occasion. (If you're anything like me, fantastic live music is always a special occasion!) For a fancier venue, dress it up with your favorite pumps, or keep it simple, and more on the casual side, with a cute pair of ballet flats.

Regina Purple Stripe

Model: Dollie Deville (www.therockabillysocialite.com)

  My favorite part about summer is that it stays light out later into the evening. Take advantage of the extra sunshine and show off the Vee Dress. Reflect the blue summer skies in the Blue Sugar Stripe fabric (shown below.) This dress has pockets, also! (Have I sold you on the pockets yet, ladies?)

Vee Blue Stripe

Model: Dollie Deville (www.therockabillysocialite.com)

    Step into the sunshine and off to your next adventure while showing off your fabulous sense of style with our new Stripes Collection.  Don't forget the sunscreen!

Blue Stripe

Models: Stephanie Weber (left,) Dollie Deville (right, www.therockabillysocialite.com)

    With Love & No Regrets, Katrina Marie =^.^=