Heart of Haute Blog

Pin up or pinup images got their name from the way that they were "pinned up" on the walls of barracks, bunkers, office walls, ships, and even planes during war time. These alluring photos and illustrations were created to help raise the "morale" of the many young men serving long, dangerous tours away from friends, family, and love. 1940s era pinups were a part of a long history of soldiers customizing their gear and living quarters - a tradition that continues today. 

From Rita Hayworth in her nightgown to Betty Grable in her bathing suit, patriotic pin up girls were everywhere, even in Yank - the unfortunately (or appropriately) named weekly magazine published by the US Army.  Winston Churchill jokingly dubbed Jane, a blonde cartoon pin up drawn in the Daily Mirror Newspaper 'Britain's secret weapon.' War time pin ups even moved out of photos and postcards to be painted on jackets, the side of tanks and bombers, and tattooed on many bodies. Pin ups were depicted in dresses, lingerie, bathing suits, sometimes even less. 

Pin ups in modified military uniforms were created to show sexy support for the war effort. The sailor or Navy pinup has always been popular, appearing even in early Sailor Jerry tattoo designs. This iconographic look is patriotic, retro, and above all sexy. Nautical style is always fresh and classic, and Heart of Haute can help you use the best of this venerable vintage American look to create a memorable modern pin up figure. We have curated an amazing Patriotic pinup style collection - red, white and blue looks good on you! Perfect for 4th of July parties, parades, and the many summer festivals that we all enjoy.

Our Sailor dress is a classic - based on the pattern of a vintage dress, it has nautical pin up style without looking too much like a costume. Available in a patriotic palette of red, white and blue! In cool, crisp 100% high quality cotton, this dress is versatile and flattering with side ties for a perfect fit. Our sweet anchor print in pale blue can be found on our Matey Dress and Ella Top. Add a matching headband for a Rosie the Riveter inspired vintage look. You can even get the Baby Beverly Dress in Blue Anchors for the perfect mother daughter photo look! 

 As we celebrate the unique country that we live in, why not do it in a unique outfit that was made in America by Heart of Haute? A special thank you and an extra kiss from Heart of Haute to all of those who have served in the U.S. Military - past, present, and future! 

Introducing our new cute crown kitties print - in a lovely matching set for mamas and their little kittens!  Shown here is the Monique Dress, and the Enchanted Child Dress. We've also brought back an old favorite for the little honeys - the Baby Beverly Dress!  Just like Momma's Beverly, the Baby Bev features a cute square knot around the collar and contrasting belt! Start your lil sailors early!  The classic Sailor Dress for mommy and the Baby Sailor dress for daughter! Another sailor style, the Chambray Anchor print - in the Irene Dress and Ava Adorable Baby Sailor Dress. Also available the Russian Dolls print - shown here in the Monique Dress, and the Ava Adorable Enchanted Child Dress.

Also, if you're into more of a Mary Blair flair pattern, try the Diamantes print! Shown here in the Aline Skirt and the Enchanted Child Dress, but you can mix and match to your favorite dresses! It's easy to mix and match, whether it be a skirt and top combo, or the matching dresses!  You can also custom order your pair of dresses in any print you like, just send a detailed email to orders@heartofhaute.com and we'll put together your perfect matching frocks!