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Made with Love in La Verne, California

Pin Up Cowgirl and Country Style with Heart of Haute

Posted on July 03 2013

The country girl is a staple of mid century pin up imagery. The sweet and sexy rural cowgirl is an icon of American style. Often dressed in gingham, denim, bandanas, and a cowboy hat, it is a look that combines innocence and toughness. A general fascination with the American West has been an enduring staple of international pop culture.

Western films have been popular since the era of silent movies, but they had a surge in popularity in the 1940s and 1950s. Marilyn Monroe, Elizabeth Taylor, Jane Russell and many others starred in Western films - pinup images from these movies were popular during World War II. Soldiers and Sailors got tattooed with the image of the sexy cowgirl, a motivation for and reminder of home in the American countryside. In addition, as cities and suburbs grew, I think that many people felt a fascination with and idealization of the "good old days."

Jane Russell in The Outlaw

 

 

Whether you are going to the "Hulabilly" themed Tiki Oasis, or just looking for some vintage American summertime style, we have the unique - and American made - pieces that can make your retro look! For a complete outfit, try our Sweetie sundress in all American gingham or the Peggy Sue Dress in picnic-perfect ketchup and mustard prints.

Our Heart of Haute halter tops will help you create the ideal country heat. Available in  many colors and patterns, including the bandana-influenced Annie print. Our Ellie Tie Top in red gingham or Mustard picnic print has a sweet, cropped casual look with a little more coverage than a halter. Don't forget our matching headbands and bows! Our Gretta gingham blouses will bring a Western element to any outfit - even at the office! Our Gigi tee - in white or black - matches perfectly with our print skirts or your cowgirl jeans - right out of Jane Russell's "The Outlaw" wardrobe!  

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