Posted on August 12 2013
It is complete. The thing I work the hardest and longest hours on. One of the most important pieces of media we create over here at Heart of Haute. It's like "The Book" in the movie, The Devil Wears Prada
Luckily I'm much happier than Merril Streep's character and I don't really drink coffee a certain way and I am very kind to my assistants. In fact, I find myself assisting them more often....What? You haven't seen that movie? I swear it's not a chick flick. It's really good.
Anyway- what am I talking about? OH YES! It's our Bi-Annual catalog. Yes, I make this catalog for our wholesale customers (those are customers who purchase our garments in bulk to resell in their shops), but I also make it available for everyone to view. Why? Well, honestly after all that hard work I put into it- and this time I shot and edited about 40% of the images myself- I want to TELL EVERYONE ABOUT IT!!! Yes, I am proud and usually exhausted when this project is complete. The great thing about working on this catalog is that each one gets better and evolves from the one before it. I am always learning new things about editing and photography when I make this thing. I dread the 3-4 weeks I spend working on this book, but I also look forward to the challenges it brings. The headaches and heartaches, but in the end, the finished product is well worth it.
I share it with everyone because we group our products in fabric families so you can see the line as a whole rather than figuring out what prints the Beverly does or doesn't come in. You also get a sneak peak at what will be available in the coming months....so you know how to plan out your wardrobe for next Spring of course!!!
With Love & No Regrets!